Momentum613: Harnessing the Power of Festivals and Cultural Events

//Momentum613: Harnessing the Power of Festivals and Cultural Events
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Momentum613: Harnessing the Power of Festivals and Cultural Events


Join us for this important event that takes stock of the
many benefits Canada’s Capital Region offers as a strong, vibrant festival and cultural event host.

Network with festival + event producers, artists and our cultural community, the tourism industry, businesses, government leaders and community supporters.

Nik Nanos
Chair, Nanos Research
Culture for Competitiveness: How Vibrant Culture Attracts Top Talent
Nik Nanos is the Chair of market and public opinion research firm, Nanos Research. He is one of Canada’s leading pollsters currently providing insights for CTV News, the Globe & Mail, and Bloomberg News Canada. Nanos Research has extensive experience providing advice and research services to arts and culture organizations. Nik will discuss research commissioned by Business for the Arts (BftA) that reveals to what extent the skilled workforce considers arts and culture a priority in community and corporate culture, and areas businesses could benefit by further aligning with these desires.

Alok Sharma
Manager, Tourism Services, Film & Entertainment Industries
City of Toronto
PANAMANIA 2015 – Arts & Culture Celebration
One of the highlights of the Toronto 2015 Pan Am/Parapan Am Games experience was the tight integration of local cultural events. Alok will discuss the rationale behind this integration and the many benefits realized.

Panel Discussion The Impact of Festivals and Cultural Events
Panelists: Nik Nanos, Nanos Research | Alok Sharma, City of Toronto | Shavonne Hasfal-McIntosh, Shopify Inc. | Josh Gottlieb, Beau’s All Natural Brewing | Key Music Industry representative…and more!
This dynamic, interactive discussion will delve into topics that include:
* Leveraging events to connect with your potential customers and support your business’ brand identity;
* How festivals and culture contribute to our region’s identity and community pride;
* The impact of local cultural events on attracting and retaining skilled talent through improved quality of life; and
* Creating an exciting, vibrant community brand that drives tourism.

Enjoy our networking luncheon and learn how you fit within our new multi-year strategic plan + vision.